Here at DDS, we always try to promote a variety of dark skinned women. Broad features, keen features, coarse hair, fine hair, curvy, thin etc. We do this so that every woman or girl looking will have a woman in which they can see a reflection of themselves. However, we sometimes get the complaint that we only promote exceptionally beautiful women and not enough “everyday” or “average” looking women (i.e. overweight women, “unconventionally attractive” women etc.).
I always have mixed emotions about this kind of feedback because I’m well versed in how promotion works on the minds of the masses. The last time I checked, every other group of women promote their BEST and healthiest looking women for the most part. I’m not saying we should aspire to be exactly like other races, but I am saying that parts of their promotion formula works.
I personally believe that a good mix of average and exceptional black beauty is key. Yes, beauty is subjective but if we’re honest, we can admit that in every group, there’s a fairly universal definition of attractiveness. And no, we’re not just talking about keen features and type 3 hair, but instead, well proportioned faces and healthy hair no matter the shade, texture of hair etc.
I know black women are sensitive about this topic but it shouldn’t be taboo to say that. Let’s not get so caught up in the “everybody is beautiful” ideology that we pretend that we ourselves find every black person to be attractive and/or healthy looking. We don’t. Now please don’t twist my words – I don’t believe in going around calling black women fat or unattractive just for the hell of it, we’ve had enough of that. But I also don’t think that we should dance around defining a black beauty standard just because ours has been attacked for so long. Let’s keep it real, we know what looks good and looks healthy so why not promote that? Why not promote the best we can be?