UPDATE: Check out SheaMoisture’s apology HERE
It seems like yesterday when many black women were gushing all over the popular SheaMoisture commercial that said that they were #breakingthewall. This meant that they were moving their products away from the “ethnic isle” to the main part of the beauty isle (aka the white woman isle). This happened shortly after SheaMoisture’s controversial partnership with Bain Capitol.
Now here we are, over a year later, dragging them all over social media for their recent “hair hate” commercial in which they apparently forgot to include the most hated on female phenotype. Click HERE to see the commercial or watch it below: