Temporary 21 may be a more befitting name for the aforementioned fast fashion house. Forever 21, like to me and to most, has been a major game changer for those who have big wardrobe aspirations and small wallets. Unfortunately, the brand has exhausted its’ resources and some of its creativity ultimately leading to the major downfall that we will be discussing below.
Yesterday, after picking up an order (pro tip: they offer free shipping if you order any product to your nearest location), I went online to see if they had a wider selection via their website, and there it was. Before the usual ads for deals of the day, and “this just in fall fashion”, there laid a large disclaimer explaining F21’s official file for bankruptcy, and several closures of their flagship stores across America.
Forever 21, believe it or not, has been around for over three decades. With the original name “Fashion 21” it was founded in 1984 by Southern Korean couple Do Won and Jin Sook Chang. The demographic for the brand has always been young women with a passion for fashion at reasonable prices. It was not until recent years that the brand made its’ mark as a powerhouse in the industry.