The brand was worn by major players in hip hop such as Will Smith and TLC. However, as the supply of the clothing grew, its’ consumer demand did not follow, and thus it’s value. Its’ oversaturation on the market led to the elongated break the brand would endure for over ten years. But in 2014, CC returned with their iconic logo and design niches, as the market pivoted back to 90s fashion. And the demand was something serious. You can find their classic designs and newest ones at www.crosscolours.com.
3. Forty Acres and a Mule
From the man that brought you :”Do the Right Thing”, “School Daze”, and “Malcolm X” it was only befitting that visionary Spike Lee introduce a clothing brand named after our reparations. After graduating from New York University’s Tisch School of the Arts for film, Lee began making movies that, in due time, would become cinematic classics. Named after his production studios, 40 Acres became a clothing brand to continue promoting Lee’s film making by donning the same iconic emblem via the designs of the clothing.
It was a hit, garnering brand deals with companies such as Lay’s and Nike for Super Bowl commercials, and the release of a Jordan sneaker collab. But alas, by the early 2000s, circulation of the clothing had ceased, as the studio production kept going strong. But thankfully, circa 2016, the brand had an online re-awakening with the release of t-shirts, hats, buttons, and other gear that the culture has tremendously missed. Fingers crossed they’ll bring back the iconic Malcolm X baseball jerseys, but during the wait you can shop their store at www.40acres.com.
4. African American College Alliance Clothing
Last and certainly not least the African American College Alliance. In ’91, at the helm of hip hop glory, AACA came onto the scene with a strong message that knowledge is truly power. Their hoodies, joggers, and t shirts all paid homage to the historical Black colleges and universities across the nation. Worn by the likes of Queen Latifah, Will Smith, SWV, Martin Lawrence, and Snoop Dogg, just to name a few, AACA was able to send a powerful and positive message about higher education.
And thanks to the costume designers of shows such as “Martin” and “Living Single”, the clothing became a regular staple in daytime television as well, making education for young African-Americans look cool. However, it’s fire did sizzle out with the Princess-Zenita is an aspiring writer and lover of fashion, nature, African-American literature, TV, books and movies. When she’s not writing for DDS you can find more of her adventures on her personal blog The Princess is Pauping.changing of the times with the 2000s around the corner.